Comments, messages, and interactions from your social media accounts are tracked from a single place. All past interactions with each customer are recorded, allowing you to easily see which products they are interested in, what questions they have asked, or which campaigns they have participated in.
HeloRobo allows you to segment your customers interacting on your social media accounts using tags. For example, you can assign tags like "Interested in Product," "Campaign Follower," or "Loyal Customer" to customers interested in a specific product. These tags make it easier to build a personalized relationship with each customer.
You can group your customers based on age, gender, location, purchase history, product interest, or interaction frequency. Through these segments, you can develop tailored marketing strategies and offer a more personalized experience to each customer group.
You can send campaigns containing only the specific category (e.g., “accessories” or “summer season collection”) to customers interested in that category, or offer special deals on similar products to customers who have frequently purchased certain items in their previous shopping.
When reaching your customers through social media, you can target them based on tags and segments. For example, you can create a special discount campaign for the "Customers Who Purchased Last Month" segment or an incentive campaign for the "Interested but Not Purchased" segment. This way, you prepare more effective and meaningful content for each group.
You can easily manage different content formats (sponsored posts, stories, etc.) for your social media campaigns through the HeloRobo panel. You can test which types of content are more effective for each customer segment and use your budget in the most efficient way.
You can automate your campaigns and target your customers at the right time. Thanks to HeloRobo’s scheduling features, you can publish your campaigns during the hours when your target audience is most active, increasing conversion rates.
With tags, you can communicate with each customer more targetedly and deliver the right messages at the right time. This increases customer loyalty and encourages repeat sales.
Offering special deals and campaigns to customers encourages them to make purchases. Customized campaigns based on segments increase conversion rates, directly impacting your business sales.